GW really wants to kill themselves as a company. I don't know what the deal is, but 40 bux for a box of 5 power-armored dudes (BA box) just doesn't do it for me. That, and the near 70 dollar Land raiders.
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I was going to start a VC army... but now I'm having second thoughts.
I've been a supporter of GW for 11 years now, ever since I was little but now shit's getting ridiculous. Let's sum it up.
- LotR was a huge flop in the dick and it should be dropped completely. They should reallocate all their resources and focus on WHFB and 40K support; their main cash cows.
- Another thing that they need to do is do previews for army books and units so players have something to look forward to. It gives players drive, hope and fuels passion for their hobbies. Privateer Press knows what's up, Spartan Games knows what's up, and so does Mantic Games. GW really needs to get up and smell the coffee.
- Furthermore, GW should release sneak peak of rules and have the community respond to how things will work out. Test rules, pre-release rules, rules that player can test, give feedback and post their reasoning in a dedicated GW forum. This in turn, should have the designer themselves, or community managers post and give feedback to the players to show they ACTUALLY GIVE A FUCK.
- You combine this prehistoric way to do business on top of the fact they just increased prices to ridiculous levels AND restricted retailers to only sell to their region and you have a recipe for disaster. Mantic, PP and Spartan are probably laughing their ass off right now.
In other words, GET WITH THE TIMES GW.